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Page history last edited by Kevin Sablan 11 years, 3 months ago


Many organizations allocate people and/or time to maintain presence on Twitter. Here are some measurements that can be used to measure the effectiveness of those efforts, along with some tools that can help gather those numbers.


Key performance indicators 

  • Audience size measures effectiveness of marketing efforts to brand a Twitter account
    Audience = Number of users following a Twitter account (metric: followers)
  • Retweet prospect measures how much a the likelihood a user's tweet will be retweeted
    Retweet prostpect = Number tweets containing "RT @user" / Number of tweets sent by @user (metric: percent)
  • Site Twitter appeal measures a site's appeal to people on Twitter
    Site Twitter appeal = Number of links from tweets to a site during one day 


Tools to gather analytics

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